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2021DisneyBranding

Disney Junior | Logo

Lead Visual Designer

Disney Junior | Logo

The new Disney Junior logo embraces a fresh and modern approach while maintaining the beloved essence of the brand.

Why We Need to Change
The previous logo might have been too intricate with its fine details. This complexity could make it less adaptable to different mediums and sizes. The color palette might not have been as vibrant and attention-grabbing as needed for a children's brand.
Disney Junior | Logo 0-1-0
Logos
The proposed Disney Junior logo redesign captures the essence of childhood wonder and creativity through its inviting colors, approachable font, and subtle Disney reference. A delightful update that appeals to both young audiences and their nostalgic parents.
Disney Junior | Logo 1-1-0
Disney Junior | Logo 1-1-1
Disney Junior | Logo 1-2-0
Disney Junior | Logo 1-2-1
Disney Junior | Logo 1-3-0
Disney Junior | Logo 1-3-1
Disney Junior | Logo 1-4-0