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2019Branding

Bahamas | Identity

Art Direction, Branding

Bahamas | Identity

They needed to refresh their brand. So, we did the new visual identity development for the island of Bahamas. Something colorful, fresh, inspired by nature, full of life.

State of Mind
The Bahamas is a country located in the Atlantic Ocean, consisting of over 700 islands and cays, situated southeast of Florida and north of Cuba. Known for its beautiful beaches, crystal clear waters, and year-round warm weather, making it a popular tourist destination.
Bahamas | Identity 0-1-0
Bahamas | Identity 0-2-0
Typography & Colors
Bahamas | Identity 1-0-0
Bahamas | Identity 1-0-1
Bahamas | Identity 1-1-0
Bahamas | Identity 1-1-1
Styleguide
The new branding for the Bahamas is a captivating blend of modern luxury and authentic island charm. It invites travelers to embark on a journey of discovery, where the allure of the turquoise waters and the warmth of the Bahamian hospitality create unforgettable experiences.
Photography
Bahamas | Identity 3-0-0
Bahamas | Identity 3-0-1
Bahamas | Identity 3-1-0
Bahamas | Identity 3-1-1
Bahamas | Identity 3-2-0
Bahamas | Identity 3-2-1
Mockups
Bahamas | Identity 4-0-0
Bahamas | Identity 4-0-1
Bahamas | Identity 4-1-0
Bahamas | Identity 4-1-1
Bahamas | Identity 4-2-0
Bahamas | Identity 4-2-1
Bahamas | Identity 4-3-0
Bahamas | Identity 4-3-1
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